When Creativity Touches Auto Concerns

June 12, 2012 at 00:48

It is not a secret, that companies spend millions of dollars on various advertising, as they want to attract new customers and show what the company is doing right now. The best way to raise the awareness of the public and show the current perspectives of the company is definitely through advertising. Therefore, many companies are engaging in contracts with the creative designers and idea generators, who would really make their advertising unique. In such a way we will look at the advertising for Land Rover new model.

Photo form the new Land Rover Advertising

Photo form the new Land Rover Advertising

British agency RKCR/Y&R has launched an advertising campaign for Land Rover Freelander 2. The production of a television commercial it took one and a half tones of plasticine. The developers were very concerned with showing something, that people have never seen before and they managed to do so. Car advertisings have always been serious, this is a first time somebody uses this manner for advertising.

Photo form the new Land Rover Advertising 2

Photo form the new Land Rover Advertising 2

Production of the video, for which there was a separate team of sculptors created, took five months. The only detail that was not made out of clay, was a mini-model of Land Rover with spinning wheels, opening doors and glowing lights.

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