Land Rover Sales Beat the Record

June 30, 2012 at 12:41

Every auto concern is interested in selling as much cars as the capacity of their plants can produce. However, the main aim of car manufacturers is not only that, because they also want to give something of a high value to the people. Luxury brands of the cars are not so concerned now with the numbers of cars sold, but rather with the perception of their brand. The main philosophy of Land Rover, for example, is that if they will convince the drivers, that their cars can give something more and unique than other car manufacturers, the sales will go up by themselves.

Photo of the Land Rover cars

Photo of the Land Rover cars

It appeared that this way of thinking actually works. The British automaker Land Rover has announced a record level of sales on the Eastern European market for the March 2012. Since its launch of Land Rover cars in this market in 2004, the headquarters have registered the biggest amount of cars sold in this month through the official car dealers.

Photo of the Land Rover cars in atelier

Photo of the Land Rover cars in atelier

Thus, there were 537 Land Rover cars sold in Eastern Europe. The leader was the legendary off-roader Defender (168 cars sold), which accounted for 31% of the overall Land Rover sales in this market in March. The second-largest car sales took Range Rover Evoque with 132 deals and 25% of total sales. Range Rover Evoque was introduced in October 2011. Since then and up to March 31, in Eastern Europe there were 540 cars of this model sold.

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