Land Rover Has an Idea to Sponsor Yachts

August 4, 2012 at 15:48

After the success of the Land Rover Yacht in the sailing competition, there appeared a rumor in the auto market, that the company has some serious plans on sponsoring and even acquiring a yacht company. However, this information was not supported by any member of the board of the Company and in addition, many of the critics say, that this is simply a small PR action taken by the marketers.

Photo of Range Rover Evoque

Photo of Range Rover Evoque

As we have previously covered in the news, the yacht competition has brought the golden place to the Land Rover team. And some of the not known car magazines have burst with the news, which may not have any sufficient information under them. However, even though it may not be true, it is still a very interesting topic to discuss. We have asked our marketing experts and some fans of Land Rover, what they think about this idea.

Photo of Land Rover board

Photo of Land Rover board

Marketing people say, that the company may only gain from this action, since sailing and yachts have always been associated with the luxury, the brand value will only go up. The drivers are also quite positive, because owning a car, the manufacturer of which is also the manufacturer of the yachts is very prestigious. Thus, no matter to which decision Land Rover comes in the end, it is going to be a good decision.

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