Land Rover and Bowler Signed a Cooperation Agreement of Brands

August 8, 2012 at 14:15

It is not a secret that todays market of the cars is extremely competitive. And no matter how hard the developer, marketers and concept makers try, the result will always be that in the future they will have to try even harder. The needs and wants of the customers always change and at the same time there is a great pressure form the ecological side and fast developing technical side. That is why, the creation of alliances is very important nowadays.

Photo of Land Rover Bowler Wild Cat

Photo of Land Rover Bowler Wild Cat

Thus, on the June 21st, 2012 Land Rover and Bowler, a British manufacturer of automobiles and all-terrain vehicles for rally-raids, signed a cooperation agreement, which is going to last for more than a decade. The period is already decided and binding for both parties, and everyone believes that this is going to be a very fruitful cooperation.

Photo of the Land Rover Bowler car

Photo of the Land Rover Bowler car

Under the agreement, the cars taking part in the competitions which will be held in the future will have to have the installed badges, which would say “Powered by Land Rover”. Bowler is not against that, since in return it is going to receive quite more. It became known that the marketing materials will focus on the role of technology in the success of Land Rover cars in racings of the Bowler. Branded “Powered by Land Rover” will also be covered in the joint events and promotional activities.

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